“WAIN are seasoned entrepreneurs with real startup experience across a range of industries. For NOW Money, their investment has been the definition of smart money. We’re thrilled to have the support of such a high calibre, positive group of people, who are creating lasting value in our business.”  Katherine Budd, Co-Founder, NOW Money

WAIN invests in women-led, early stage businesses using a pooled money approach. We have invested between $50,000-$100,000 per investment using the following criteria:

  1. At least one woman founder / cofounder with a significant equity stake
  2. At least one woman on the management team
  3. Early stage enterprise
  4. Preference for companies based in the UAE
  5. Company must not be engaged in any unethical activity 

     “WAIN has a board seat with us. They have been with us from the beginning. And even helped with navigating a follow-on round of funding. They advised us to pivot our business model, we did and as a result our business soared.”  Lamia Tabbaa-Bibi, Co-Founder, Little Thinking Minds