“WAIN are seasoned entrepreneurs with real startup experience across a range of industries. For NOW Money, their investment has been the definition of smart money. We’re thrilled to have the support of such a high calibre, positive group of people, who are creating lasting value in our business.” Katherine Budd, Co-Founder, NOW Money
WAIN invests in women-led, early stage businesses using a pooled money approach. We have invested between $50,000-$100,000 per investment using the following criteria:
- At least one woman founder / cofounder with a significant equity stake
- At least one woman on the management team
- Early stage enterprise
- Preference for companies based in the UAE
- Company must not be engaged in any unethical activity
“WAIN has a board seat with us. They have been with us from the beginning. And even helped with navigating a follow-on round of funding. They advised us to pivot our business model, we did and as a result our business soared.” Lamia Tabbaa-Bibi, Co-Founder, Little Thinking Minds
